Program and speakers 2023
Are you building a brand and want to invite AI to help? Great! But how much can AI really do for you and what do you have to do yourself? We’ll answer that. We’ll discuss how to involve AI in the whole (re)branding process, how to teach ChatGPT to speak your own language. At the end, we’ll show a short case study where we created a brand with the help of AI.
Lenka is a marketer with 10 years of experience in SaaS and B2B industry. She has worked in startups and corporations and currently works as a freelance branding and product marketing consultant as well as a UX writer. She’s managed marketing at board game company CGE, a team of product marketers at LMC, helped launch whistleblowing platform FaceUp, and worked with companies like Kentico, T-mobile, and blockchain company AAVE. Well now, she’s been digging deep into AI tools for over a year and picks out the most interesting use cases for you.
Artificial Unintelligence. Where have we come so far, what have we been through and what is probably ahead of us. User studies from attempts to incorporate AI generative visuals into practice.
Dan is an illustrator with over 20 years of experience. Co-founder of Neuron Collective, a scientific visualization agency. He has worked on many different projects and types of work over the years, from illustration, animation, concept art, TV channel design, corporate identity design, CG retouching, creative production, art direction and much more. His current universe is fully occupied with illustrating fairy tales. He most enjoys drawing intricate and imaginative scenes full of detail and fantasy. He lives in Prague, Czech Republic.
The use of artificial intelligence in illustration and design. Research for use in animation – style transfer. Advantages and disadvantages of using it in practice.
Artist, illustrator, designer and innovator in the unexplored possibilities of science and art within the universe of digital technology. After graduating from the Academy of Fine Arts in Prague, Jakub worked on visual effects for Hollywood titles, then on designs for AAA games and was behind the creation of the art and technology project “Paranormal”. Paranormal has worked on major art and technology projects with a number of major players, including HBO, Netflix, SONY, Apple TV, Washington Post, Tencent, Legendary, Niantic and Electronic Arts. From design to tech development, Paranormal’s team of experts is constantly evolving established practices with new tools and technologies. Our current focus is on developing production process art styling for use in the film and game industries. Paranormal’s technological approach to art can also be seen at the Hermitage Museum in St. Petersburg and Mozart Mythos in Vienna. You can regularly learn about our scientific processes and technologies at Adobe Max Keynote and Siggraph presentations.
Image generators have come a long way since last year. Will we see the same ride in the coming year in AI video creation? What is AI good for in video production and what is it good for at all? A few examples of how to use AI in video already and one case study dissected in detail.
A man of many stories, whom no one calls anything but “havran”. From the ethology of camels to the jungles, mountains and deserts of five continents to the development of computer games, the creation of virals, or connecting creativity and innovation in the world of startups. After graduating from the Faculty of Fine Arts and working on several game projects for Altar Games, he co-founded the creative studio Cabinet, launched the community portal Videodrom, the global video production platform Videoflot.com, and the non-profit organization in.dust, which has been exploring new avenues of visuality in film and video since 2008. He currently runs the animation studio 60seconds.cz and is fully immersed in exploring the new horizons that are opening up for creators by connecting creative disciplines with artificial intelligence.
Michael will describe how AI is changing his studio’s visual production process and setting the future for the creative industry. What is changing about the traditional job of an illustrator or designer? Does it benefit the art director at all? What impact does it have on the work of the team and how to stay relevant in this innovative environment? Come get inspired and share your own experiences!
Michael builds compelling brand visuals and marketing communications through top-notch visuals, illustrations and animated videos. He has been drawing comics freelance since he was a student and has been drawing professionally since 2008. He founded the creative studio artBLOCK, where he works as a creative director. He enjoys the entertainment sphere, which is why he also innovated his art-technology startup Nanits Comics, which he developed in Silicon Valley. He has done numerous original and commercial projects in art direction, illustration, animation and comics, including producing several comic books and concept art for entertainment industry projects. He has created for Alza, Albi, EXPO, Mondelēz, McDonald’s, the National Museum and others. In addition to mentoring creative freelancers, he creates the punk YouTube and podcast Kreative Kreatures. Michael discusses how AI will impact the creative industry, how it is changing the role of the art director, and how to implement AI into such a process.
It is said that the evaluation of in-depth interviews takes three and a half times their length. For ten interviews, this represents several days. Thanks to Whisper AI’s instant transcripts and the capacity of up to 100,000 tokens in Claude.ai, we can now be done with the analysis within an hour of the last interview. We take a look at how the AI handles the Czech interview, and think about what needs to be improved so that the researcher doesn’t have to be a geek at the same time.
Martin is a lead designer at 2Fresh and teaches design and research at the UX specialisation at VŠE. He runs The Forge usability lab in Braník, Prague. This summer he published a book 75 tipů, jak si říct o web, which he co-authored. Pragmatically, he tries to do user research quickly and efficiently, which AI helps him with as another tool to improve productivity.
Pavel is not only a founding partner of KROUPAHELÁN, but also an expert in IT, intellectual property, public procurement and administrative law – especially in relation to urban transport. He realizes that the output of legal services should not only be professionally prepared and functional, but most importantly, understandable and comprehensible for the client. Pavel believes in being honest with people, not being afraid to tell them even unpleasant things and on the other hand admitting his own mistake. He is also interested in innovation and legal aspects of works created with the help of artificial intelligence. He was elected to the board of the Czech Bar Association, is a member of the board of the Czech Parking Association, and helps set up IT procurement at the Association of Software Agencies (ASWA).
Dreamarium – a composite AI system that gave the power to create to young children. Today, one AI can generate thousands of words. But what happens when you combine multiple different AIs together? Hear the story of how we accidentally created a product that allows children to materialize their imaginations and dreams. We’ll show you what’s possible today by combining commercially available models. You don’t have to be a scientist or a great programmer, yet breathtaking experiences can be created today using artificial intelligence.
Frontman of Applifting, one of the fastest growing technology companies in the Czech Republic. Applifting was founded in 2014 and has since gained customers in the financial sector, including companies such as Erste Group and Komerční banka. In addition, Applifting actively collaborates on software development with companies such as Jablotron and Škoda Auto. Vratislav Kalenda is a great guide in the jungle of artificial intelligence and technology.
Photos from the event
